Traktor / Native Instruments

Native Instruments is a leading manufacturer of software and hardware for computer-based audio production and DJing. The company's mission is to develop innovative, fully-integrated solutions for all musical styles and professions. The resulting products regularly push technological boundaries and open up new creative horizons for professionals and amateurs alike.With its foundation in 1996, Native Instruments opened up the fascinating world of real-time sound synthesis on standard computers. Since then, the company’s relentlessly innovative audio technology has inspired entire genres, and has revolutionized the ways in which people create and perform music. Native Instruments products combine outstanding sound quality with unlimited sonic possibilities, aesthetic interface design with supreme usability, and comprehensive functionality with an uncompromising attention to detail. Today, Native Instruments offers an extensive arsenal of hardware, seamlessly integrating with the software products that cover the whole realm of modern music creation and performance. This portfolio is organized into three product brands.